Our strong heritage and brand mean that Halfords is a destination for consumers who need assistance with their vehicles. We continue to make progress in our markets through investment in our stores and colleagues to help deliver innovative products and services. Significantly, we have an established and growing ability to provide services on demand in-store through our WeFit and WeCheck propositions. As part of the response to COVID-19, Halfords played an important role in keeping the UK moving, continuing to offer essential products and services to the public so that key workers could continue to support the nation.
Through our Autocentres garages and mobile expert vans, Halfords offers great value and convenience for customers requiring car servicing, repairs and MOTs. The strength of our brand and the scale of our estate enables us to invest in the most up-to-date equipment and technology.
Through our acquisitions of Tyres on the Drive and McConechy's Tyre Service, we have accelerated the growth of our Autocentres business, expanding our fleet of Mobile Expert vans and the number of garages we operate in, bringing us closer to our target of 1,000 service locations in the UK.
The cycling market is highly fragmented, with an estimated 2,500 bike shops in the UK, the majority of which are independently owned. Halfords Group is the clear market leader, with strong brand awareness in bicycles, scooters, parts, accessories and clothing.
Having announced the closure of Cycle Republic during the year, we now serve the needs of all cyclists, from mainstream to commuter to enthusiast, through our Halfords and Tredz brands. Tredz is an online-focused business, with high brand equity and a lower-cost operating model, serving the performance cycling market.
The majority of bikes and scooters sold by Halfords are own-brand. These brands include Apollo, Carrera and Boardman. However, we support our ranges with other selected third-party brands, such as Specialized, Giant, Cannondale, Cube, Scott, Haibike, Brompton,
G-tech and Xiaomi.