New Web PLATFORM
In February, we launched our new Group web platform, transforming the digital experience and, for the first time, allowing customers to access an integrated services offer across Retail stores, garages and mobile vans through one website.
Our first transaction on the new website was a customer booking an MOT. This perfectly highlights one of the key strengths of this new platform – the heightened awareness and customer acquisition into Halfords Autocentres. We are already seeing an increase in customers shopping across the previously separate divisions of our business and expect this to continue to improve awareness of our business, with customers exploring all that the Group has to offer.
The COVID-19 lockdown significantly accelerated the shift to online ordering. The new website coped well with the rapid and significant increase in traffic and provided customers with an engaging, user-friendly and convenient channel at a critical time.